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Following a major corporate rebrand in 2023, Santos needed a trusted merchandise partner who could protect the integrity of its new brand while delivering a consistent experience for employees across Australia and international operations.
The business required far more than quality branded products. It needed an intuitive online ordering platform that catered for both individual employee purchases and bulk event orders, a reliable inventory solution that ensured products were always available, and a fulfilment model capable of supporting teams across Australia, Papua New Guinea and Alaska.
Santos also hosts and participates in a wide range of community programs, sponsorships and stakeholder events throughout the year, creating fluctuating demand for branded merchandise. They needed complete visibility of stock availability, clear lead times and confidence that orders would arrive when required. Above all, they wanted a proactive partner who understood their business and could provide strategic advice rather than simply process orders.
A fully managed merchandise, inventory and fulfilment solution designed around Santos' operational and brand requirements.
We partnered with Santos at the ideal time—immediately following their corporate rebrand. Rather than offering a standard catalogue of merchandise, we focused on understanding how products would be used across the organisation and built a solution around those requirements.
Working closely with the Brand and Marketing team, we designed a core merchandise range that reflected the new brand identity and established an inventory model that balanced product availability with responsible stock management. Based on purchasing trends and future demand, Badge of Honour recommends stock levels for approval before production. Once manufactured, Santos purchases the inventory, while Badge of Honour securely stores and manages the stock from our warehouse until it is required.
To simplify the user experience, we developed a dedicated Shopify storefront that enables employees to order approved merchandise for everyday use while allowing managers to place larger orders for projects, teams and community events through the same platform. Clear lead times are displayed throughout the website, ensuring complete transparency and setting expectations before every order is placed.
Recognising Santos' international footprint, we also developed fulfilment solutions for Papua New Guinea and Houston. As Papua New Guinea does not maintain local stock, each order is individually fulfilled from Australia, creating a straightforward and reliable process despite the additional logistical complexity.
Throughout the partnership, Santos has maintained direct access to Badge of Honour's leadership team, enabling fast decision-making, responsive communication and continuous improvement as the program has evolved.
Badge of Honour has become a trusted extension of the Santos team, delivering a merchandise program that is reliable, scalable and built around exceptional service.
Employees across Australia and international operations can confidently access approved branded merchandise through a simple online platform, while Santos benefits from a responsive partnership backed by proactive communication and direct access to senior leadership. By combining strategic planning with consistent execution, we’ve helped create a merchandise program that supports both day-to-day operations and major community initiatives, while protecting the integrity of the Santos brand.
What began as a core merchandise range following a corporate rebrand has grown into a long-term partnership built on trust, transparency and continuous improvement.
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