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Product Sourcing, Custom Merchandise, Offshore Manufacturing, Project Management, International Logistics
Products: 7 custom promotional items
Volume: 15,000+ units annually
Delivery: Air freight to New Zealand
Timeline: High-volume campaign with accelerated lead times
For the first campaign, we produced approximately 15,000 custom promotional products across seven merchandise lines, including reversible bucket hats, embroidered socks, rubber ducks, fidget spinners, copper keyrings, Croc charms and friendship bracelets.
Following the success of the 2025 campaign, JB Hi-Fi New Zealand came back to us again in 2026 to produce the next year’s giveaway. While the concept remained the same, the product range was refreshed and production increased to approximately 16,000 units. The 2026 campaign included magnetic PopSockets, car air fresheners, reversible bucket hats, beanies, rubber ducks, foldable shopping bags, mini JB playing cards, mini sliding puzzles and soft frisbees.
Both campaigns had very tight lead times. As the marketing budget is released within a specific timeframe, we had a limited window to finalise product designs, approve samples, complete bulk production and deliver everything before the campaign launch.
With multiple products being manufactured at the same time, it was essential to keep quality consistent across the range while ensuring every item arrived on schedule.
2025 Winter Giveaway
2026 Winter Giveaway
Our team managed the project from start to finish, overseeing product sourcing, sampling, production and logistics. We worked closely with our trusted offshore manufacturing partners to ensure every product met JB Hi-Fi New Zealand's branding and quality requirements before moving into bulk production. To meet the client's deadline, both campaigns were air freighted to New Zealand, allowing the full range to arrive in time for the nationwide giveaway. Regular communication, detailed project management and thorough quality checks ensured the project stayed on track from beginning to end.
This project showcases Badge of Honour’s ability to manage large-scale promotional campaigns from concept through to delivery. Whether it’s sourcing unique merchandise, coordinating offshore production or managing international logistics, we work closely with our clients to deliver quality outcomes, on time and on budget.
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