Create a Badge of Honour your team will wear with pride. Request a quote today.
In 2024, FIFA sought a licensing partner to design, develop and distribute official FIFA World Cup 2026™ merchandise throughout Australia and New Zealand. The program demanded far more than great product—it required a partner capable of meeting FIFA’s rigorous compliance standards, managing complex international production, securing major retail distribution and delivering within immovable global deadlines.
As planning progressed, the opportunity expanded well beyond its original scope. Badge of Honour was entrusted to support additional retail and tournament operations across North America, requiring rapid production, live replenishment and print-on-demand capabilities throughout one of the largest sporting events in the world. Delivering consistent quality, speed and brand integrity across multiple countries presented a unique operational challenge.
A fully integrated global licensed merchandise program spanning product design, retail, production and tournament operations.
Our approach centred on combining commercially driven design with an agile global supply chain.
We developed collections that celebrated the heritage and emotion of football while meeting FIFA's strict global brand standards. Every product progressed through FIFA's compliance and approval processes before entering production, ensuring quality, consistency and intellectual property protection across every market.
As confidence in our capability grew, our role expanded beyond the original Australian and New Zealand licence. Working alongside Fanatics and Legends, we supported retail operations throughout North America, introducing live print-on-demand production and rapid replenishment systems that enabled match-responsive merchandise to be designed, approved and delivered within days of key tournament moments.
This flexible operating model allowed us to respond quickly to changing demand while maintaining product availability throughout the tournament.
What began as a regional licensing opportunity evolved into a global merchandise partnership spanning five countries and multiple retail channels.
Badge of Honour delivered more than 232,000 licensed products, supplied merchandise to leading retailers across Australia, New Zealand and North America, and supported one of the world’s largest sporting events with agile production and live tournament replenishment. Our ability to consistently deliver under pressure earned the trust of FIFA, Fanatics and Legends, demonstrating our capability to execute licensed merchandise programs at global scale while protecting one of the world’s most recognised sporting brands.
Transforming fragmented merchandise sourcing into a centralised, technology-enabled merchandise and gifting ecosystem that supports multiple business units across the American Express enterprise.
Find Out More →Creating a fully managed merchandise ecosystem that protects the Santos brand, simplifies ordering and delivers responsive inventory management and fulfilment
Find Out More →Won Sydney's newest airport through competitive government tender, then delivered a 20,000-unit merchandise program to launch-grade brand standards.
Find Out More →