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Coca-Cola’s merchandise procurement was managed through Link, with every project competitively quoted across multiple suppliers. This created a fast-paced environment where every opportunity required competitive pricing, rapid response times and the ability to source premium products without compromising quality or brand standards.
Projects varied significantly in size, product type and delivery requirements, ranging from corporate apparel and premium gifting through to promotional merchandise and outdoor lifestyle products. Tight lead times, evolving campaign requirements and strict sustainability expectations meant every project required a tailored sourcing strategy and efficient project management.
Success depended not only on supplying great products, but on consistently delivering value in one of the most competitive procurement environments in the industry.
A diverse merchandise program supporting Coca-Cola's corporate and promotional activities across Australia.
Rather than relying on a limited product offering, Badge of Honour leveraged an extensive supplier network to source premium merchandise across a broad range of categories, tailoring every recommendation to Coca-Cola's brand standards, budget and delivery requirements.
Working through Link, we responded rapidly to a high volume of competitive requests for quotation, providing product recommendations, sourcing solutions and production options that balanced quality, cost and speed. Every project was managed independently, allowing us to adapt manufacturing methods, decoration techniques and packaging solutions to suit the campaign while maintaining a consistently premium brand experience.
Where required, products and packaging were sourced in accordance with Coca-Cola's sustainability expectations, including recyclable packaging and partnerships with Global Recycled Standard (GRS) certified manufacturing partners.
Badge of Honour established a reputation as a responsive and dependable merchandise partner, successfully delivering premium products across a wide range of campaigns despite demanding procurement conditions.
Our ability to source diverse product categories, respond quickly to RFQs and consistently deliver quality merchandise enabled us to maintain an ongoing supplier relationship in a highly competitive environment. The program demonstrated our capability to manage complex sourcing requirements while protecting the integrity of one of the world’s most recognised brands.
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