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Bunnings required a merchandise partner capable of conceptualising, designing and delivering highly creative product ranges within extremely tight timeframes, often driven by emerging trends and popular culture moments.
The business needed a supplier that could not only execute quickly but also provide an exceptional breadth of product capability, support national activations and deliver solutions that reduced waste and inventory risk while maintaining brand consistency across multiple business units and private label brands.
A flexible merchandise and activation program, including:
Our partnership with Bunnings began in 2024 after demonstrating our ability to conceptualise, design and deliver merchandise programs within exceptionally tight timelines, where other suppliers were unable to meet the brief.
By staying close to emerging trends and popular culture moments, we have delivered an extensive range of products, from branded basketballs and shoe charms to snow globes and bespoke promotional items, showcasing the breadth of our sourcing and manufacturing capabilities.
Through weekly collaboration sessions, we work alongside Bunnings stakeholders to develop activations, pitch new ideas and align merchandise strategies with evolving customer and business priorities.
Beyond product supply, we provide activation support including on-site heat seal printing, enabling customised experiences and creating greater engagement during events and campaigns.
By maintaining blank stock garments and applying campaign-specific branding through our in-house, on-demand decoration capabilities, we minimise excess inventory, reduce waste and allow activations to be delivered quickly and efficiently each year.
Badge of Honour now supports merchandise and activation programs across the Bunnings enterprise, including Bunnings Warehouse, Bunnings Trade and Private Label brands. Through a combination of trend-led innovation, agile production and collaborative planning, we have become a trusted partner capable of delivering diverse product solutions, rapid campaign execution and smarter inventory outcomes that continue to evolve alongside the business.
Transforming fragmented merchandise sourcing into a centralised, technology-enabled merchandise and gifting ecosystem that supports multiple business units across the American Express enterprise.
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