Santos Brand Merchandise, Inventory & Fulfilment Program
Creating a fully managed merchandise ecosystem that protects the Santos brand, simplifies ordering and delivers responsive inventory management and fulfilment
Find Out More →- Category
- Corporate Merchandise, Apparel & Gifting
- Products
- Onboarding Kits, Merchandise Accessories, VIP Client & Supplier Gifts, Annual Customer Gifts, Event Merchandise
- Bulk Production
- 70+ SKUs Managed warehouse inventory
- Won Via
- Direct Engagement
- Launched
- 2025
The Challenge
American Express’s merchandise requirements were being managed across multiple suppliers with no centralised inventory strategy or ordering platform. This created inconsistencies in branding, product quality and colours, while also limiting visibility and control over stock holdings and increasing warehousing costs.
As demand for merchandise and gifting expanded across the organisation, Amex required a scalable solution that could support multiple teams, provide inventory transparency, reduce lead times and enable merchandise to be deployed quickly across the APAC region.
What We Delivered
A fully integrated merchandise and gifting program, including:
- Centralised sourcing and procurement of branded merchandise and apparel
- Dedicated ecommerce ordering portal for internal stakeholders
- End-to-end warehousing and inventory management
- Live inventory visibility and automated replenishment
- APAC-wide fulfilment and dispatch capabilities
- Curated onboarding, event and gifting solutions
- Ongoing catalogue reviews and product refreshes
- Departmental cost-centre allocation and budget tracking
How We Did It:
We built the partnership before building the platform.
What began in early 2025 as a single engagement with the Marketing Events team quickly expanded into a trusted partnership spanning four business units, including Human Resources, Customer Acquisitions and On-Road Sales.
We centralised merchandise management.
We consolidated sourcing, warehousing and fulfilment into one managed ecosystem, providing American Express with a single source of truth for inventory, ordering and brand consistency.
We created visibility and control.
Through a dedicated ecommerce portal and live inventory access, Amex teams can view stock levels in real time, place orders directly and allocate spend to the appropriate cost centres, improving both governance and efficiency.
We reduced lead times through strategic inventory management.
By holding bulk inventory in our warehouse, merchandise can be dispatched immediately without the delays typically associated with offshore customised production, while still allowing products to be refreshed as requirements evolve.
We support the business beyond merchandise.
From onboarding kits and VIP gifting to internal events and time-sensitive APAC dispatches, we work closely with American Express stakeholders and their agency network to deliver merchandise solutions that support business objectives and strengthen engagement.
The Work
Product & Program Shots.
The Result
A single, scalable merchandise ecosystem now supports multiple teams across American Express, delivering enterprise-wide brand consistency, real-time inventory visibility and control, faster fulfilment and reduced lead times, improved budget tracking and reporting, simplified supplier management, and an expanding partnership that continues to support new business initiatives and stakeholders across the organisation.
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